All of the depersonalized stuff we buy is found at the supermarket, labels working like street preachers trying to convince us their doctrine makes us holy. With ironic editing, this film explores those two notions in tandem, fusing the ramblings of televangelist preachers with the endless arrays of goods at the grocery store, with a deal always just around the corner.
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The Fetishism of Commodities and the Secret Thereof
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